At the top left corner the SteelSeries name is placed above the bold red letters of the APEX [RAW] name. The rest of the front panel is black, but offers a large image of the keyboard. It also addresses the low profile keys, its Macro ability and LED lighting.
This is a look at the left side of the longer side. It gives you the naming again, then a pair of images of the APEX [RAW], one from the side, and one from the top.
The right half of the longer panels shows an image of the keys being illuminated, I think the next one it is to show the low profile nature of the key caps, and then you get the SteelSeries name and logo. In case you were wondering, both longer sides offer this same information.
On the sort ends you will find the manufacturer and keyboard names again, but this time you are given a white sticker that shows the part number, serial number, and states that this was designed in Denmark and manufactured in China.
The back panel starts off with smaller images showing the W key bumps, the shape of the key caps, and a hint of the software followed to the right with an image of the keyboard again.
I got in much closer so that you can see the English version of the short story about what makes the APEX [RAW] special, followed by a list of nine features discussed in some detail.
There is a box inside of a box with this keyboard, and once the inner plain black box is opened, you can see the APEX [RAW] is shipped inside of a plastic liner, and the USB cable is kept separated as it gets tucked into the back section of folded over cardboard.