The packaging is kind of tame compared to some of the flashier products I have seen over the years. At the top is a cut out to look at the top and front of the Vapor-X CPU cooler inside. At the bottom over a bright blue background is the name and logo for the cooler along with the universality of the mounting hardware.
The right side of the packaging is mostly black with the little bit of blue wrapping around from the front. Information here is scarce as it only shows the Vapor-X name and logo at the top with Sapphire being printed at the bottom.
On the left is a description of how Sapphire is pioneering the use of the Vapor Chamber, the Dual-X technology, covers the mounting and shows the TDP. On the right are the specifications while at the bottom are a pair of dimensional drawings of the Vapor-X.
Just like the opposite side of the packaging, the only thing to see here is the name of the cooler and the manufacturer.
Inside the box the cooler rests on the side of the hardware box. To keep the cooler centered and protected in the delivery process, the use of a plastic clamshell packaging is used. This way you can see the cooler though the hole in the box, but it is also a proven method of packaging that usually does better than some of the other ways to package a cooler.