This is just what I like to see in a package, a brown box with basic print and imagery. In today's world you don't need fancy packaging, unless you buy at the store, and even then who doesn't have a phone with internet these days? Fractal exemplifies this with just the name, a rendering of the chassis, some site info, and the snowflake logo on the front.
The company and product names are placed above the handle, and on this side you are looking at the specifications chart for the Define XL R2.
On the back they explode the Define XL R2 in this rendering and point out eight specific things. From the front door at number one to the front I/O at number eight, this image and listing should get you very well associated with what this chassis offers.
This side gives you the name, and states that this is a computer case. Under the handle it denoted whether you have the Black Pearl as I do, or if you got the Titanium version instead. Just below this you get one last look inside of the chassis with this rendering.
The box looked pretty rough, and the one side was muddy as if they had to drag this across my yard. As you can see the inner packaging took a pretty big hit supporting the chassis inside. The other piece is also fractured, but not completely broken.
Until I removed the Styrofoam ends completely, I had no idea the bottom took damage too, just looking at what is missing, I hoped things were still okay. What I found after thorough examination is that even though the parts of the packaging were broken, it did the job that was asked of it. The front panel wasn't damaged, neither was any of the front bezel. In fact, I couldn't find a single scrap of plastic that had broken on impact or even a stripped screw. Fractal shows that they not only build a tank in their cases, but the job they do packaging them is just as good as the product, even if it is in a plain brown box.