The Seidon 240M arrives in a large box with a good image of the unit front and center. Under the image there are icons and text covering the zero maintenance aspect of this, the fact it's made to overclock with, and that is uses ultrafine micro channels, twice.
This side panel has the Cooler Master name in chrome above an image of the 240M. The only thing left is the name at the bottom and the supported sockets under the name.
The back of the box has a list of five features written in eight languages. Next to those you get six dimensional drawings of the head unit and the radiator to be sure before you buy it off the shelf if it will fit in your chassis.
The last side panel of the packaging keeps the traditional purple panel and is where there is the full specifications chart for the Seidon 240M.
The bottom of the box has a bit of information on it as well. Here you can see that Cooler Master says this is a CPU cooler, and also provides addresses of CM offices around the globe.
Lifting off the front panel allows us to get our first look inside the box. While I can see some of the lower layers of the packaging, you are greeted with the installation manual and a piece of high density foam to keep the components in the tray and help protect them from damage.
Removing the manual and the foam shows that CM uses recycled cardboard molded into a compartmentalized tray to hold each piece in place to eliminate anything damaging the radiator. The fans, head unit, and hardware are all tucked in and didn't move a bit on the way to my house.