Looking at the top of the box for the NH-L9i you can see on the left that this cooler fits all of the LGA 115x CPUs and under the text explaining this is a low profile cooler with the chromed sticker showing only 37mm tall, you also get six bullet points on the features of this cooler.
On the smaller end at the right of the box you now get images and text to cover other features. First is the 37mm height, then the NF-A9x14 PWM fan, the memory compatibility, the custom SecuFirm2 mounting, the fact it won't block PCI-e slots, and that there is supplied NT-H1 compound.
The opposite panel is black like this, but is blank. On the back there are some bar codes along with the name and that this is an L-Type low-profile cooler.
The last of the side panels offers both the fan and heatsink specifications on the left of the tick blue stripe. To the right of it there is another chart that covers the scope of delivery, or what is included in the box.
Under the box you can also find more information. Here Noctua starts off with what makes up the NH-L9i and why you would need one. This gets repeated in seven other languages, and then on the right, you get some dimensional renderings of the cooler.
The inner packaging consists of a layer of cardboard that holds the cooler in place, and allows for a place for the layer of high density foam to rest on. You can see everything that is included with just a glance except for a set of screws, but I loved the presentation as the lid got lifted.