We covered the introduction LG's L-series of phones in our review of their Optimus L5, so there's not much to add here. The Optimus L7 finds itself being the middle child of the L-series of smartphones, with the L9 being the bigger sibling in this series of phones.
LG's L-series are exclusive to not only Australia, but to telcos Optus and Boost Mobile. This unfortunately cuts their exposure to consumers to a much smaller market as Telstra and Vodafone are left out of the game.
The L-series aren't here to compete with the high-end market, and the issue we have here is that the Google Nexus 4 is here (also made by LG) and is priced at $399 in Australia, with the Optimus L7 being priced anywhere between $149 and $209, depending on where you buy it from.
Specifications, Pricing and Availability
The specs on the Optimus L7 have been bumped up from its little brother, so that is something to look forward to when we start our testing on the device. There are actually some serious improvements in the hardware, and best of all, the screen resolution which was really poor on the Optimus L5.
LG have given the Optimus L7 a 4.3-inch WVGA screen with an 800x480 resolution - compared to the Optimus L5's 4-inch 480x320 resolution - this is a huge, huge difference, and very welcomed. Internal memory stands at 3GB with expandable memory available up to 32GB through microSD cards.
On the rear of the phone we have a 5-megapixel camera with LED flash and auto-focus as well as a 4x digital zoom. The battery found in the L7 is a 1700mAh unit capable of up to 350 minutes 2G talk time, and up to 350 minutes 3G talk time.
Inside the device we find a Qualcomm Snapdragon MSM7227A chip, which is a 1GHz dual-core Cortex-A5 processor with Adreno 220 graphics.