I'm going to go ahead and call this the front of the packaging since it brightly displays the LEDs lit inside of the acrylic mounting bracket. Since the lighting is down in this image, you can also see that there is a large flood of area the LEDs illuminate around the block.
On this panel the background is black and just shows the light blue line with the XSPC name in the middle.
This panel offers a look at the block inside, a different reservoir than what is found in the box, and a thin version of the radiator actually included.
On the last of the larger panels you get lists of possible components that would be included in the box. As far as this version, nothing is checked off, so we will have to open things up to see exactly what is inside.
Both of the end flaps are exactly alike and are just black with the XSPC name in grey, centered in the panel.
After removing the decorative outer shell, I ran into a pain cardboard box. Once I opened that box, I found this third box on the inside holding all of the included components. Even then the individual parts are in their own boxes to ensure there is no damage done from the factory to your door.