Part of that cost does go into some really nice packaging. On the outer sleeve, the front has an image of the Level 10M on the left with the caption "Born to Be Seen" above icons of six features found in this mouse.
The right side gives you the back story of what it means to carry the Level 10 naming of a product. It also makes the ties from the chassis from 2009 to this mouse in the present time.
On the back, just under all of the naming and Battle Dragon logo you get the same six features shown here. This time you have large images to go with the explanations to make more sense of it. Then it goes into the mission of the Level 10M and finishes with the Tt eSPORTS address to get more information about the Level 10M.
On the last side of the sleeve the design concept of the Level 10M is told. Here it states that they removed all the walls to bring an awesome product forward that gives each user the best experience aesthetically and functionally.
On the bottom of the inner packaging there is just a bit of information. There is a warning not to look into the laser as well as the Windows 7 readiness sticker.
Cutting a bit of tape at the top and bottom, off came the sleeve exposing this inner packaging. Just to keep it secret as long as possible; there is a seal that needs to be broken to gain access to the mouse inside. Be careful though, the mouse is exposed right under this sticker, so cut lightly.
Finally with the seal broken we are allowed in to see the Level 10M suspended from the back, just there to drool over. They also take the time to print the insides of the doors with hexagonal designs, a statement about it, and the six features of the Level 10M are shown.?
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