Since I received my sample so early, the retail packaging was still not available. This is why you see that the panels on my sample show what is included, but also states this is a sample, and not for resale.
Cooler Master did send some images of the packaging for me to show though. On the front you will get a box that has the chassis and its name as the most predominant things on the front. The purple box is an eye catching way to address the features as well.
The right side of the box will have a handle in it as it offers another look at the HAF XB. It also has a box at the bottom that offers check boxes for PSU models that if ordered from CM, you have the opportunity to order one them.
On the back CM offer three images of the HAF XB with 11 features pointed out around them. At the bottom you also get six features listed in eight languages.
The last panel of the HAF XB will house the specifications list and that this is a "Lan Box - HAF XB" in 21 languages.
On the inside of the box you will find the HAF XB first wrapped in a plastic liner, and then surrounded with thick Styrofoam caps placed on either side. I have to say it does a great job protecting the chassis. The box had a few holes I was worried about, but it seems the HAF XB I was sent arrived in perfect condition anyways.