As many manufactures do, Cooler Master spends little on the packaging using plain brown cardboard with black printing on it. On the front of the package you can see a rendering of the Elite 120 Advanced inside and three key features included with the chassis. If you were to buy direct from CM and need a PSU to go with it, you can see they offer many options for any level of power needs.
This side I had to remove all of the FedEx paperwork and stickers to show off the name at the top. At the bottom there are the bar codes and packaging information next to where CM states this is a "Mini-ITX case- Elite 120" in ten languages.
On what I am calling the back, Cooler Master takes the left side to display the chassis specifications. On the right, above the LA office information sticker, you will also find regional office information with phone numbers and addresses, just in case you may need them.
The other small end of the packaging matches the opposite end. One thing I do realize without the FedEx sticker in my way is that the language count covered here is 11, not the ten I guessed it should be.
Keeping the Elite 120 Advanced safe during its travels Cooler Master first wraps the case in a plastic liner to keep scuffs and scratches at bay. To keep the chassis centered in the cardboard and to help absorb the major shocks and small drops the chassis will take, thick Styrofoam is used on the sides.