The LUA comes in packaging that screams ROCCAT with the all black box and the angled right side, no one else makes a box quite like this. Around a large image of the LUA in the center, they cover the tri-button design, the 2000 DPI maximum, the lighting, and the side grips. At the bottom they go a bit further and cover the amount of steps to the DPI button, the ambidextrous shape, and the advanced driver used to aid the LUA.
The right side of the box is angled as you could see from the front. It also has the ROCCAT name and logo embossed in the cardboard and offers the name of the mouse along with the website address.
On the back you see the LUA with the shape, grips, DPI button, and soft-touch surface all being pointed out for you above a list of six features. The bottom half consists of these same features relisted in nine other languages to cover their market.
The bottom of the box tells you where to find your serial number and that you should register that with ROCCAT to become a part of ROCCAT WORLD. It also lists the OS requirements in fine print at the very bottom, on the right.
The left side of the box offers images of the LUA from three different angles pointing out the arctic blue logo under the last image. This panel then goes on to offer the package contents, the tech specs, and the system requirements for the LUA.
Even the top of the box has information to look at. Along with a side view of the LUA, you also get four features listed by icons to inform you why you should purchase this mouse.
Inside of the box you will find the LUA completely secured in a sandwich of plastic. There is a black piece that the mouse sits on and give the box most of its support. To keep the mouse in one place there is a clear layer of plastic used that has been form fit to the mouse and cable, and the underlying black plastic.