On the front of the packaging there is an image of two-thirds of the Matias Tactile Pro 3.0 keyboard shown with the tag line of "a better keyboard for your Mac" and your PC as well.
At this edge of the packaging it shows that this keyboard will function with Mac by default and for PC users you will need a driver to get the correct controls of the Option and Command keys.
The left half of the back panel shows a side view of the Tactile Pro with its rear feet extended. Below that is a lot of information as to why this is the return of the best keyboard Apple made and why you should desire one of your own.
The right half covers the features found in the Tactile Pro like the Alps switches, the multiple key symbols and the three port high speed USB 2.0 hub. If you haven't figured it out thus far, all of the doubles of the explanations are in French; this is a Canadian company after all.
The other smaller side of the outer packaging again offers us the name of their keyboard and the same side view we saw on the back panel.
The keyboard is shipped in an inverted position with the cord being bundled at the outer edge. The keyboard itself is wrapped in a dense foam sleeve that got the Tactile Pro 3.0 to my house without a scratch on it.
There is an insert to help you along with all of the extra symbols around the keyboard. To gain access to using them, you need only to push the option button and a key or the option and shift keys to use the second symbol available on some of the keys.
The back of that same insert has the web address at the top followed by the terms of their one year warranty. It then finishes with a list of ways to return the keyboard or to visit http://www.matias.ca/returns for more information.