PowerColor have simply followed the reference design from ATI and created a very cost effective card for people who are interested in upgrading to the latest generation of graphics cards from ATI.
Spending the extra $100 US or so on the other brands results in either a better looking card or upgraded cooling - a lot of people this wont bother as extra cooling can come quite cheaply and is a very easy job and as a result makes the PowerColor product a much more cost effective solution for people. While the card doesn't offer all the bells and whistles as far as looks and cooling goes when looking at Hercules or Gigabyte solutions, it's definitely worth noting that the PowerColor came with two full version games were the more expensive Hercules card only offered the one.
Due to its excellent package, price and performance we have given the PowerColor Radeon 9800 Pro our editors choice award.
One of the cheapest 9800 Pros on the market
Performs just as well as the more expensive 9800 Pro cards
Minimum cooling options
Rating - 9 out of 10 and TweakTown's Editors Choice