Not sure if it was done to save money or for familiarity, but even the packaging uses the same red and black design in the background and the same peek-through window. What did change was the name of the cooler as TME III tops this panel. Under the window is an image of the cooler with a list of features at the bottom.
Spire used this side of the packaging to let us all know that the instructions are in the box, in seven languages and we see the same cooler image as the front panel has.
At the top Spire starts with what the TME III is all about and what it offers to compete with today's top coolers. It then shows other offerings in their lineup with their model numbers for reference. I'm not exactly sure how this is "powered by innovation", but Spire was sure to put that here as well.
On this side of the packaging there is a shortened specifications chart than the one provided on the site, but none the less, the give potential buyers all of the pertinent specs on size, weight and fan capabilities.
Opening the packaging you are first greeted by the hardware box. Simply insert a finger into the cut out and lift this box out of the way to gain access to the cooler itself.
Once the hardware is out of the way, we can see the TME III is also packaged in the clear plastic clamshell that all versions of this design have arrived to me in. It did allow for a perfect sample to test with no bent fins or warping of the cooler in transit.