The front of the box starts at the top with a bright blue background behind the coolers name in chrome letters. Taking up most of the room is the image of the CNPS14X imposed over what appears to be a ball of blue flames. At the bottom there are notes to both the three fan compatibility as well as the LGA2011 readiness of this cooler.
Seven features are shown in eight languages. These cover the performance, the fan, the style of the cooler, along with a few others.
On the back Zalman starts out with a drawing of the CNPS14X from the top with three features listed to its right. In the middle, next to a view through this cooler, there are the other features listed on the last page too. At the bottom is where you can locate the specifications of the CNPS14X along with the company address and the bar code.
Here Zalman offers a rendering showing that the CNPS14X is capable of handling the mounting of three fans. Also note that these two fans with black frames are not included. At the bottom there is a full listing of compatible CPU sockets for both AMD as well as Intel.
Lifting the top flap of the packaging reveals the hardware just sort of floating around loosely. Mind you the smaller parts are in a zip locked bag with just the backplate sliding around to cause possible damage to the top of the cooler.
Setting the hardware to the side and removing all of the inner packaging, the CNPS14X was shipped setting on a thick layer of foam with a square cut in the center to allow the base to set into it just so slightly. To keep the cooler centred in the package, a piece of cardboard is cut to surround the heat pipes and it uses them to keep the cooler in one place. While it looks rudimentary, this packaging delivered a pristine sample to me.