This industry, like every other industry loves drama. As if we didn't create enough this week with our slew of Ivy Bridge content that saw us test the Intel Core i5 3570K and Intel Core i7 3770K . If that wasn't enough we checked out the latest G.Skill RAM and achieved some massive overclocking performance. To finally round it all off we then took the time to overclock both processors to see how that went.
Since NVIDIA sent us nothing on the GTX 680 codenamed "Kepler" - no press deck, no whitepaper, no conference call information, no sample, no NDA date - absolutely nothing - we're kind of winging it here. Something we don't really like to do. But when I woke up this morning again with no information from NVIDIA, I was just over it and decided to knock this review over straight away as clearly we weren't going to hear anything from them. How is that for professionalism? (Ed: Shocking!)
We've sent countless email and the fact this is going up before NDA time is going to annoy a lot of people. In our defense, we don't actually know the NDA time because NVIDIA Taiwan won't respond. Plus, I'm personally just past caring about it anymore. Our relationship with NVIDIA is so broken that it doesn't matter what we do, they have no interest in dealing with us on a professional level. Due to the region NVIDIA North America won't deal with us and NVIDIA Taiwan just don't like us and / or don't want to work with us at all.
Being based out of Taiwan now gives us so much more flexibility and access to the latest tech items whenever we like. I think that's become obvious from coverage earlier in the week. If I've discovered one thing since I've got here, it's that so much business gets done over the phone where it just can't be traced. We love that.
Anyway, we're back in this situation where we're just posting NVIDIA video cards again as soon as we can. I can openly say that this isn't going to change while NVIDIA choose to treat us the way they do. We work closely with so many companies, that they're willing to help us in a way that it doesn't come back to them. That's obvious with the sample we've got here today. We're happy to play by the rules NVIDIA set, but they've decided to stop setting them for us. If NVIDIA North America wants to blame anyone, though, for the early release, blame your Taiwan office - we aren't going to single out anyone, but you know the culprit. We'll happily forward the emails we sent them that were blatantly ignored. You'll see we tried to play nice from our end.
There's not much else that really can be said. I can't get into the technical side of things too much today because NVIDIA again haven't sent us anything. So we're simply going to look at the card, check out the information under GPU-Z and then just get into the benchmarking side of things to see what the new model can do.
As always, though, NVIDIA, you know how to contact us. We're happy to talk, we made that obvious by the large amounts of emails we sent out. But the ball is now firmly in your court. Maybe we'll get lucky and we won't have to deal with the local office that shows a complete lack of respect for us or maybe we'll just be releasing NVIDIA card reviews early for the next six months. Who knows! That's enough of that though, you, our lovely readers, just want to find out about performance and we're about to give it to you, ahead of the NVIDIA NDA!
Editor Note - I couldn't agree with Shane more. The good thing for you, our readers, is that you are going to get early information on all things NVIDIA. If NVIDIA do decide to support us like any other media, we will play by the rules. Until then, it's gloves off.