XFX keeps it quite simple on the front with just a little bit of marketing and decent shot of the unit.
They hit you pretty good when you move over to the back. As you have probably noticed, they are pretty big on the SolidLink and EasyRail points since it is listed on both the front and back.
When you look at the top, you start feeling like they are beating a dead horse as you get pounded with more of the same marketing.
At least we finally get some real information when we look at the bottom. Here we finally see the I/O specifications and the cable list.
One side has some more information with bold text to highlight the important stuff.
The other side finishes beating the horse on the EasyRail subject and lets you know that it is ready for triple GPU's.