The Shaman was sent to me with the shipping labels right on the box. I tried to peel part of it back to expose what was underneath, which I assume was the Thermalright name, but didn't stand a chance to the adhesive power of that shipping label.
The right side of the box displays the Shaman name, the web address and that this is an eight pipe cooling solution.
The left is the only other printed side to this plain brown packaging and mimics the information found on the other side.
Lifting the top of the box reveals all of the included paperwork, large Thermalright sticker, hardware box and the cooler snugly tucked underneath.
I found that Thermalright uses a thin layer of foam under the cooler made of high density foam. Then the cooler is surrounded by four stacked layers of foam and topped with another thin layer. This kept the cooler in pretty good shape, but as you are about to see, it did get a little "compressed" in transit.