The VF3000F comes in a really cool looking box. Across the top "dual fan cooler" is splashed above the VF3000F name in lime green just above a cutaway so you can see the cooler inside. For those shopping off the shelf, the box plainly states which cards are supported and this is the GTX 470 / 465 model.
I just thought the way the art wraps around the top and onto the sides looked worthy of an image. Neither side panel offers anything other than this being a dual fan cooler.
On the back is where you will find the features and specifications. The five point feature list and short specs chart may leave you wondering a bit about the cooler. This is why Zalman adds the six hexagonal shaped images, so you can see what they are trying to explain.
When you first open the box, you are greeted with all of the hardware for the VF3000F along with its accessories. I didn't mention the cloth carrying handle until now, but you can see it has beefy reinforcements, so you shouldn't drop this cooler if you want to swing it around a bit.
Under the cardboard that was keeping the hardware and accessories at the top, you find the cooler in a plastic snap together enclosure to give you the best chance at receiving a pristine product.
Separated by the cardboard this cooling plate is sitting on, the black anodized aluminum phase and memory cooling plate ships alongside the cooler. This keeps the finish on the plate nice, and keeps it from trying to dig through that plastic in transit.