The front of the Infinite EVO packaging shows a lot of information. You get a really good look at the included cooler and air flow diagram, the support of up to 17" icon, and the fact of this unit housing dual fans.
If these happen to be stacked on shelves at your local retailer, you will still be able to tell what's in the box before you dig it out to see it's the wrong one.
The bottom of the package has the "this is a notebook cooler" statement in as many languages as Cooler Master could fit.
On the back you get the rest of the externally provided information. You see there is a features list, the specifications chart, an image of the airflow once a laptop is on it, and little images showing the listed features.
Snugly packed inside is the Infinite EVO cooler. There should be no reason this cooler comes damaged if the box doesn't look like it got hit by a truck as well.
Once out of the box you can see that the dense foam ends support the cooler in a level position to keep it away from the cardboard on all sides. Just in case of any odd vibrations in transit, the unit is also wrapped in plastic.