When you locate the Freezer 13 PRO on the shelf it will be very easy to spot. The clear blister pack leaves no doubt of the cooler included in the packaging. As for information, the front only shows that this is the Freezer 13 PRO, a CPU cooler for enthusiasts.
Even on the sides you get a pretty good look at the cooler inside and what it offers before you make it to the point of purchase. At the bottom along with the manufacturer is information as to where to go for questions or the fact that there is a six year warranty on this cooler.
On each side there are the tabs that work with the one at the bottom to keep the clam shell packaging together. The liner inside the blister pack holds information on the in house testing on an Intel i7 920 versus the stock cooler as a point of reference when you are looking to buy this in the store. Under the temperatures you will find not only a specifications chart, but the first glimpse at the "Innovative Cross Blow" fan and its placement on the cooler. Up 'till now, the cardboard insert was holding that as a surprise.
Just like with the other side, you are also given a look at this side of the Freezer 13 PRO. On the bottom of this side there is another notation of the Cross Blow fan next to an icon that denotes 300 Watts of cooling capability! On top of that it is shown to fit all of the current sockets for both AMD as well as Intel.
The top of the cooler displays a full list of features with the Freezer 13 PRO. 300 Watts of cooling power, the 120mm fan, the Cross Blow fan, all the way down to the MX-4 that comes pre-applied to the base.
Even though the outside packaging doesn't seem that protective, as it was shipped to me in another box, the product arrived in great shape. Once the clam shell and cardboard is removed, you are left with the instruction manual on the back of the fins, the hardware slid in between the pipes, and a protective plastic cover for the base of the cooler (as it has TIM applied) that also houses part of the mounting system securely in place.