The Accelero XTREME Plus comes in almost full view with the use of the clear plastic, clam shell packaging. Two things that are blocking the full view are the large Arctic Cooling logo in the middle and a sticker that says this cooler is very cool in temperatures and is near silent during use.
As you look for this on store shelves, look in the hanging racks as well. With the clear plastic packaging incorporating tabs for the wire hangers to pass through, these may not be sitting right next to their competition.
The view from the back is blocked with an insert to show the features, specifications, compatibility, and lets you know you may need an additional mounting kit, card dependant. It also acts as a screen to keep all the included goodies hidden for a much cleaner look in the stores.
IF English isn't your strongest language, Arctic Cooling offers the features list in nine other languages to cover their markets.
Since I am going to be using this cooler with one of my GTX 470s, Arctic Cooling made sure to send me the appropriate kit to go along with my GPU. As you see, they sent along the VR003 kit that will work for the 470 and the 465. Inside there is not only a different mounting system, but specialized heatsinks as well.