Cooler Master ships the NotePal U3 in a white box with an almost purple coloured accent stripe and corner. The middle shows a good image of the product contained within, as well as offering a cut away portion so you can see the actual cooler.
On the back Cooler Maser lists the features on the left, such as the movable fans and controller and its slim aluminium construction. On the right, they cover a bit about how the fans work and clip on under the aluminium with a specifications chart under that.
Not much to show on the sides, but you do get a peak of the ventilated aluminum inside the box.
In eighteen different languages, Cooler Master explains this is a notebook cooler and for more information use the web address provided.