The front of the packaging is all black and lets you know two important things. This is the BitFenix case you are looking for, as displayed by the large logo. If you were still slightly confused, the large word Colossus is all you need to look for.
BitFenix even goes that extra little bit in the packaging. I know it isn't a big deal to put angles on the corner of the package, but as far as I know this is the only one; making for an obvious stand out when you see all the boxes stacked next to each other at Fry's. This panel shows an attractive view of the Colossus above the specifications list.
The back is where BitFenix showcases the finer features of the chassis. The lockable storage and controls included, the cable management, external cable management and the air flow of the chassis.
The last side is relatively plain, but even if they get stacked like this on the shelf, the large, red BitFenix logo will show you the way to the right choice in cases.
High density foam on the top and bottom of the Colossus secure it during transit. There is the typical plastic liner underneath to keep minor abrasions off the side panels and lighting tracks.