All black packaging is a good way to go when you are using a white chassis to use for the product imaging. It also makes the Phantom enthusiast full tower case pop right off the background.
On the side you will find information on the case, the cooling, compatibility, and case specifications. Also notice on the bottom; NZXT does mark what color is included with a sticker in the appropriate circle.
The back of the packaging is full of images and features. The white version of the chassis is a great platform for showing off all of the tool-less features, cooling system, and wire management options.
The opposing smaller side matches the other side; just this time there is no Fed Ex label.
Going the extra step, the Phantom is secured in high density foam and has static clean covers on the front and top under the plastic bag it is wrapped in.