The bold blue packaging will stand out against all the black or white boxes on the shelf. Not only that, but you can plainly see with a quick glance what you are getting inside the box.
Here CoolIT gets into detail. With windows and lines pointing to what is being discussed, six of the major features are shown and discussed in good detail.
The ends of the package are more basic.
On this side we again see the six features, a brief explanation, and to the right you will find the specifications list for the Vantage.
Just like the opposing end, this is plain as well. One thing you will find is all of the company information; just in case of the slight chance of an issue with your product or if you just want to go look at what they have to offer to add to your purchase.
Here we have a chart on the left showing the fan curve programmed for each of the three fan presets. On the right half you can see the Vantage ALC installed in a chassis so you have a really good idea of how it is supposed to look when operational.
Removing the cardboard outer box I ran into this Styrofoam encasement. On the outside there are holes used to ship the AMD mounting, the three Intel back plates, and four mounting screws. Inside this two piece package you will find the Vantage ALC.