The Samuel 17 comes in a white box, splashed with blue and uses black to accent. On top of the box Prolimatech also offers a rendering of the cooler inside.
With a cooler so compact and with no included fan, it keeps the specifications down to a pretty simple list.
On the back, or bottom, depending on perspective, there is another rendering of the cooler and a website address if you need any additional information.
This side is used to list seven key features found on and in the Samuel 17.
I removed the contents from the box entirely to show the quality of the internal protection. Using high density foam, they surround and protect the cooler really well. With a notch cut out of the side, the hardware box is packed with mounting hardware and keeps it from getting loose during transit. You will also find a folded up instruction sheet riding on top of the cooler.