It has been many years since I have seen a HighPoint retail product. From the looks of it, it appears that HPT was able to get most, if not all of the useful information right on the front of the package. Here we see all of the buzz words; SATA 6G, PCIe 2.0 4x, RAID and at the bottom right, supported operating systems.
On the side we found the package contents and more importantly, easy access to support. It seems that more companies are trying to hide their support telephone number deep in their websites, but here we see HighPoint taking the high road and listing it right on their box.
The back of the package offers some general information about the controller and RAID.
The other side of the box matches the first side with support information.
Finally we have the inner package and see that the controller is in an antistatic bag with the cables and manual in the same compartment.