Since the chassis inside is black, it only makes sense to go with black on the packaging. On the front the CM 690 II Advanced appears to be moving as the image blurs out to the right, under the case logo ghosted over it.
Another image of the CM 690 II is on this side and at the bottom it tells you that you are in fact holding a case, in many languages.
On the back Cooler Master opened the chassis to get a look at the main features the CM 690 II Advanced offers. Twelve of them are highlighted here, everything from wire management to optional radiator placement.
Here, over the black packaging, the specifications chart is written in white text and large enough to easily see what's inside at a glance.
Along with about 80% of the cases on the market today, they go with this simple, yet effective way of shipping and protecting the chassis. Styrofoam end caps over a plastic inner liner has been tried and used for years and with the amount of cases I see, it rarely fails.