Inside the Box
Opening up the top of the box, the first thing your eyes will meet is the manual and registration card. As you quickly cast those black and white printed pieces aside, you will meet the rubber vibration dampener and a small bag of screws nestled in a foam top designed to isolate the PSU from shock.
Pulling that foam piece out will reveal the PSU itself, in it's black and modular goodness. Sitting right next to that you will see a black box which, upon further inspection, houses a black carry bag full of all kinds of cables.