The box is really plain which I suppose keeps down on cost. Really, it doesn't matter about fancy packaging with this kind of product. It probably would've been nice to see a picture of the product in the event you were to buy it from a retail store who didn't have one on display.
The top left corner gives us a run down on some of the main features which includes the VESA compatibility and weight limits.
Once you open up the package you can see everything is really nicely packed and you can see most of the parts we'll be dealing with along with a setup manual sitting on top. Let's have a closer look at them on the next page.