We have taken a look at a few of HornetTek's products last year and always found their packaging attractive. The X2-RAID is the same way; the company has done a really good job showing the product right on the front of the box.
The side of the box shows a warning about using the Hot Swap function.
The back side of the box shows the features and specifications for both the X2-RAID and X2-JBOD.
The other side of the package lists more features and all of the package contents.
The inner packaging does a good job of protecting the enclosure and keeping the accessories from scratching the enclosure.