Areca has been using the same basic packaging for the last couple of years. We are pretty used to getting the same product pics on the front of the box.
On the side you can see where a sticker would be placed over the box to indicate which product is in the package.
The back of the box lists specifications for each of the controllers offered.
The side of the package is labelled with the product inside as well as the shipping firmware.
The internal packaging is pretty straight forward. Areca sandwiches the card between two pieces of open cell foam. The accessories and manuals are below in a separate section.