The name for Hitachi's rugged line of portable storage is very fitting. Hitachi isn't advertising their SimpleTOUGH products as being able to survive a burning building or go through the English Channel; it is just simply tough. You can get away with kicking it, leaving it outside or what most of us will do, accidently drop it from time to time.
Our 500GB SimpleTOUGH sample costs right around 120.00 USD which is a bargain considering that you will spend 100 Dollars on a 500GB 2.5 inch form factor drive by itself. Good luck finding an external carrier that is made as well as the SimpleTOUGH for only 20 Dollars. With that in mind, I think Hitachi has done a great job putting together a great product at a great price. With the holidays coming up everyone is looking for great value and this would be perfect for the tech person in your life or that hard to buy for college student.
The only thing I would have liked to have seen Hitachi do with the SimpleTOUGH is include USB 3.0 with the unit, but since the technology is so new there really isn't a USB 3.0 enclosure on the market just yet. We are hearing that the shortage in chipsets is making things difficult for manufacturers to ramp up production.