Transcend is using a full retail package for their Ultra Series SSDs, but as you can see it is just a generic box with little model information on the front.
The back side of the box is also a generic package with the only custom info coming from the sticker that proclaims the drive as an MLC SSD with DRAM Cache. The model number isn't even listed.
Transcend includes a product manual, catalog and warranty statement with the Ultra Series drives. They also include a set of screws for mounting your new SSD.