Carbon Fiber is the new chrome.
Forget shiny things; give me the dull finish of dry, pre-preg, and autoclave cured carbon fiber. Carbon fiber has many uses, from 95% of the parts found on Formula One cars to the entire body work of my prized treasure, a Ducati 999R. This stuff is everywhere and many people are drawn to it like bees to honey.
Pens have many uses that go far beyond writing instruments. For a few, a nice pen is the new Rolex. Since cell phones are the new standard for telling time many people have found a new accessory to remind them of their accomplishments.
USB drives are everywhere and everyone has at least a few sitting around. In business showing up to a meeting without a pen or USB thumb drive pretty much makes you look like an unorganized slob.
Active Media Products has managed to merge a writing instrument with a USB thumb drive and wrapped it up in an attractive carbon fiber package. I had to have one!