Rosewill's FORT 120 / RCX-SHDT120X1 comes in an all black package with a bold product image pasted on the front, so you can see what the cooler looks like inside.
Five main features adorn this side of the package. They include the 120mm fan, four 8mm heatpipes and the "Stonehenge Technology", to name a few. At the very bottom is a spot for a serial number which seems non-existent, there is a product number label instead.
In five various languages Rosewill lists the full features and specifications lists.
(Click the above image for the large version)
On this side we are greeted with three images of the base of the FORT 120, again addressing the features. Just below is the chart for Rosewill's in-house testing results on a Q9650 against a "normal 6mm heatpipe cooler" and an Intel stock cooler.
The FORT 120 comes very securely packaged for shipping. The cooler is completely surrounded in this high density foam with a piece at the bottom protecting the base, while the top is both protection as well as a tray to ship the hardware in.