The black box with red accent that Evercool chooses to house the Buffalo in plays very well against the image of the cooler. This is the same exact packaging you will find on all three variations. This version is clearly labelled the top right with the Core i7 logo above the part number, both of which are to be sure you are selecting the proper cooler for your applicable socket type.
Turning the Buffalo's box around to the right, again addresses the compatibility at the top. Moving further down you can see all the possible applications of the Buffalo variants, as they use the same box and use different stickers for the correct socket type.
As you can see, the rear of the package is a mirror image of the front, minus of course, the Core i7 logo and the part number.
That leaves the left side which Evercool has used to discuss the features and the basic specifications for the Buffalo cooler.
By cutting a seal on the tab you can easily open the package to reveal that Evercool ships the Buffalo cooler with a top and bottom support tray, to keep shipping mishaps at bay. Sitting in the top tray is the accompanying supplied TIM.