With Evercool using the all silver motif, I think the black packaging with blue highlights gives the cooler a certain, "pop", in the overall look. Look closely though at the top right of the fins, this cooler was shipped inside of another bigger box as well and neither the outer cardboard box, nor the plastic blister pack show any damage.
The right side of the Transformer 4's packaging has both all the AMD applications that apply, and the bottom shows six key features Evercool wants to stand out in the buyers mind.
The rear of the T4, Evercool starts off at the top with worded descriptions of the features illustrated on the side. The middle of this panel shows three close ups of the mounting for three different socket types. The bottom of this side shows the specifications chart with an illustration of how the Evercool works to the right.
This side just like the other gives you a good look at the fans included. At the bottom of this side though, Evercool used the room to show Intel's supported processors and five images of the Transformer 4.
Carefully cutting three of the sides of the outer plastic with a razor knife, I was able to get the package to open enough to remove the inner support and cooler. The inner support tray nestles the cooler and the "goodie" box in the bottom compartment.