Noctua ships the NH-U12P SE1366 cooler in the usual packaging that we have become accustomed to seeing from them. The front brandishes many places that this is a Special Edition and is Core i7 specific. The top right of the package displays a checklist of all that comes in this premium kit, not including the accessories package.
Turning the NH-U12P SE to the right, again, displays this is a LGA 1366 CPU cooler. Eight reviewers comments surround an image of the cooler and how to assemble the included SecuFirm2 hardware.
Spinning the box around to the back, we find a brief statement from Noctua about the NH-U12P SE1366. There are also five features of this kit that they display above the fan information. The NF-P12 fans that are included use this technology, including the Vortex-Control Notches, to keep performance up and sound levels down.
The last side of the Noctua package has the same brief statement from the back repeated in six various languages. At the bottom of this side Noctua proudly displays their various awards from all the different tech sites.
Noctua, again using all the available space, displays all the specifications the end-user could need on the top of the package. The opposing side is another drawing of the NH-U12P. The middle contains three bubbles that give a close-up look at the Vortex-Control Notches, the thickness of the fan blades and the "ribbed" texture of the thick aluminum fins.
Removing the outer packaging reveals two smaller containers, one of which contains the NH-U12P and one NF-P12 fan, while the second contains all the hardware I will discuss a bit later.
I wanted to remove the cooler from the package so you get a good look at how it's sent. The fan snugly sits in place during shipping and left no damage to the fins of the cooler. Noctua also takes the extra step with using a plastic molded "cup" to surround the base of their coolers, versus the usual plastic sticker most manufacturers use.