The power supply comes in a nice retail box with an image of a red race car to exude the image of performance. The 80 Plus Bronze certification logo is proudly displayed on the front along with the series and part number. It definitely looks like this might grab your attention on the retail shelf.
The back of the box has very little information, but it does show the international market this product targets. The information is in very small print and summarizes some of the features of the power supply.
The side nicely highlights the power cables included. No confusion here.
Now, instead of the other side which simply indicates the type of plug included (US, UK, or EU), we instead take a look at the bottom of the box. This offers some good information with the power supply power rating and iconized views of the 12CM fan, four 12V rail, Active PFC, 80 Plus efficiency, Low Noise output and RoHS compliant build status (no Lead). It also boasts the unit was designed in Germany since the Germans always build things better, right? - We will put that to the test.