As I always say, most of us only care about the packaging that our gear comes in to the extent that it protects the gear in shipment and gets it to us in one piece. There is nothing special about the packaging that Alienware uses; it's merely a black box on the outside.
The notebook was packaged well and should survive shipment anywhere. And to keep the paint safe the notebook is packed inside a soft fabric sleeve.
Inside a smaller box next to the notebook are all of the accessories that come with the m15x including a mouse pad, recovery DVD and a power adapter.