At $409.99 from Newegg, you are paying a premium for the ASUS overclocked offering, but it's not a big one. Ultimately, it's up to the person buying the card to say if the card offers roughly $40 more performance then some of the cheaper brands on the market.
For us it's a yes and no, depending on who you are. If you can overclock yourself and the discount voucher doesn't interest you then it's clearly not worth it. If you can make full use of the voucher then any extra spent will probably be saved again. And finally, if you simply can't be bothered with overclocking then $40 isn't that much to pay to have a card that is faster than stock.
Really, we have a pretty good card here; good performance and a nice bundle help make the card attractive. While the money can be saved for some people who can overclock, if you can't be bothered and want to simply put the card in your system and start gaming, it's pretty good value.
With that said, though, we're looking forward to testing the Extreme model from ASUS which carries with it even higher clocks and as expected, a higher price tag. Overall, we have a good card here and while not for everyone, it does cater to a market who no doubt are going to love it.