As you can see from the bottom left and right areas of the box front, the cooler is made for both Intel and AMD processors, including Intel's new Socket B (1366).
On the back of the package CoolIT discusses the user interface and shows some of the features.
On the other side the specifications and warranty are shown.
A list of buzzwords is shown on this side as well as some quotes from different magazines and online publications.
The box top has a nice picture of the Domino CPU Cooler. I feel that once a consumer spends a few minutes looking at the package, they will get a good impression of what the cooler has to offer.
The inner package seems a little thin and flimsy, but is strong enough to keep everything where it should be.