Arctic Cooling isn't worried about a big package with colourful graphics; they want the product to do all of the talking. As you can see here, the cooler is speaking volumes. Processor compatibility is listed on the bottom out of the way of the cooler, though.
The side is more of the same, lots of cooler bling and not much to distract you from the cooler.
A feature set is listed on the back of the package and some general performance comparisons are also shown.
The other side is nearly identical to the first.