I was a bit surprised at the packaging, no red box and the red head is missing. I know she sells her fair share of coolers by just being on the box. Then again, maybe they did whip up a new product just for me. All joking aside, the workstation market doesn't walk into Fry's and grab a cooler off of the shelf, so Noctua made a decision to keep the packaging minimal. Hopefully the savings makes its way to the consumer and OEM partners and we will see the NH-U12DO costing less than their enthusiast class counterparts.
Once inside we get back to a standard affair for Noctua; the cooler is kept separate from the mounting hardware, leaving little room for the cooler to be damaged during shipping.