We haven't seen anything from Force3D before, but it seems like they know what they're doing. The decision to go the Arctic Cooling route is a good idea; it's a brand that most people know and ultimately the cooler really does perform extremely well. While it might be a little louder, the number of degrees it's able to shave off the temperature makes it well and truly worth it.
While the overclock isn't the highest we've seen to date, it's enough to give us a consistent boost in games and has the ability to really bite at the heels of the more expensive GTX 280.
The only real problem now is finding the card. In Australia it doesn't seem the company has any presence and using price search engines in both the US and UK found a whole lot of nothing. But hopefully a card like this will help the company get a bit more attention and assist in getting its products to the market.
This might be the first product we've seen from Force3D, but we highly doubt it's going to be the last. With good performance, an excellent design and all the necessary cables to get up and running, they know how to put a good card together.