ASUS continue to impress with graphics card release after graphics card release by actually offering an out-of-the-box overclock that makes a difference to performance in games. The actual overclocks they offer on these cards tend to be the difference between upping the AA or AF up a notch or moving from high to very high detail settings.
While it would have been nice to see a game included in the bundle, the mouse pad and CD wallet is a nice touch. Of course, we also get all the other necessary cables we need to get up and running.
Performance is ultimately what this range of cards is about, though, and ASUS has managed to execute this perfectly. The card really manages to scream along and helps give the GTX 280 even more performance, making it overtake the 9800 GX2 for the most part in times where it used to just sit behind it.
If you don't want to venture down the dual-GPU path, you're not too concerned about money and want the fastest single cored graphics card on the market, the GTX 280 TOP from ASUS is going to be one card that's hard to pass up.