The front of the packaging reminds me of a Formula One car from the 80's with the green eSATA + USB logo. Windows and Mac logos are also on the front so you know at the start if your system is covered. RoHS is a big buzzword these days, so Thermaltake also placed that logo on the front for everyone to see.
There really isn't much on the side other than the product line logo.
The back of the package lists the features, specifications and a couple of product images.
The package contents are listed on this side. Thermaltake has done a good job with the overall packaging and the retail consumer will be able to get a really good idea of what they are purchasing in the store. The only thing I would really like to see is performance numbers compared to a drive connected straight to a motherboards SATA connector. But then again, that is what this article is for.
With the outer box removed, we can see how Thermaltake packaged the BlacX. For the most part everything is secure and wrapped so the main unit doesn't arrive scratched from transport.