The XIGMATEK HDT-SD964 is a crossover product. On one hand we have a cooler that costs less than many retail, OEM replacement coolers. On the other hand we have the latest CPU cooler technology that is only available on enthusiast class coolers.
The HDT-SD964 is clearly a price performance leader, no matter what market segment you are in. This holds more weight with the Joe Sixpack guys who are looking for the best bang for the buck. If that sounds like you, then look no further. Enthusiasts tend to think with their maximum overclock and not their wallet. And although I consider the HDT-SD964 a performance cooler, these guys will want to look a little further up the price chain when trying to obtain higher overclocks.
The XIGMATEK HDT-SD964 is going to puzzle many buyers, including myself. The product breaks many of the traditional rules that we have come accustom to. The latest technology in any market isn't supposed to also be the lowest price. What kind of a message is XIGMATEK trying to send to consumers and other CPU cooler manufacturers? - Hopefully the early XIGMATEK products are not just a fluke and they continue to follow this trend and the other guys take note. I for one don't like the thought of spending 80 Dollars on a cooler when I would much rather put that money in moving up factory processor speeds. I really like what these guys are doing and can't wait to see the 120mm model; the HDT-S1283.